Future Publishing: digital now more than 50% of ad revenues

Tuesday, 5 February 2013 - 12:35pm

Future Publishing: digital now more than 50% of ad revenues

Future Publishing, owner of magazines including Metal Hammer and Total Film, has reported that digital accounted for more than 50% of total advertising revenues for the first time in the final three months of 2012.

In an interim management statement published on Monday, Future revealed that digital made up 54% of its total ad revenue, from 45% in the same quarter in 2011.

Future also reported a 24% increase in digital revenues year on year in the final quarter of 2012 following its prediction of a surge in e-edition sales thanks to a "tablet Christmas".

The company – which said it has closed four games console magazines, launched four digital brands and one print title since 1 October – said that digital revenues now account for 23% of the total. In the last three months of 2011 digital accounted for 18% of total revenues.

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