The Future of Online News Magazines

Posted: Monday, 12 July 2010 - 10:58pm Bookmark and Share

If the 1990s saw news organizations set up massive parallel online operations, then, and the 2000s saw the integration of the online operations with the legacy operations, then is this the beginning of the 2010s backswing, where the two become bifurcated again?

My guess is that the answer is no, and that this is just a case of Time making a tactical decision which makes no strategic sense. It wants to sell lots of copies of its iPad edition at $5 a pop, but [if iPad content can be read] for free just by firing up the web browser, it fears that sensible consumers won't bother. So rather than improve the iPad app and make it worth the money, Time is artificially crippling its website.

More ... http://motherjones.com/kevin-drum/2010/07/future-online-news-magazines

Add new comment

Categories: