Financial Times Extends Brand, Looks Into Online Micropayments

Posted: Tuesday, 2 March 2010 - 9:07pm Bookmark and Share

Despite a 12 percent drop in revenue for FT group 2009, Hughes maintains that FT's parent company, Pearson, performed much better than predicted. One reason for this might be the group's decision to extend the Financial Times brand into conferences and events, providing a bolster during the recession and at a time when the future of print remains shaky. In fact, revenues from these conferences are up 5 percent.

More ... http://www.mediabistro.com/fishbowlny/media_companies/financial_times_ex...

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