The talent in question is the two founders, Mike Matas and Kimon Tsinteris, but looking through their past work gives an intriguing hint to the influence they might have at Facebook on storytelling. As they say in their farewell statement on the Push Pop Press site: "Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook."

In an earlier interview with the Apps Blog, Tsinteris explained how Push Pop Press aimed to reimagine the book using the interactivity made possible by apps.

"We really focused on... the relationship between the viewer and the content. After that, social is a great way to let those viewers share the content with their friends. We see social as the next step on top of a great interactive consumer experience."

Read more on the Guardian Blog ...