40% of those planning to invest said they would be reallocating more than 20% of their traditional direct marketing budgets to social marketing. Also, 36% have invested in social media monitoring and analysis tools.
Source: Alterian Annual Survey 2009: Are You Ready to Engage?

Media industry's Q1 Ad Revenue 
to Fall 3%
U.S. media companies will generate $36.8 billion in ad revenue for the first quarter of 2010—a 3% decline from $38 billion for the same period last year. Throughout this year, revenue is expected to remain relatively flat (down 0.1%).
Source: Magna, the Interpublic Group of Cos.

Consumer Mags' Tale of the Tape
U.S. consumer magazine ad sales fell 18.1% last year while the total number of advertising pages declined 25.6% compared to 2008.
Source: Magazine Publishers of America's Publishers Information Bureau

GQ App Downloads Double
Downloads of GQ's iPhone issue app nearly doubled from its December 2009 issue to the January 2010 issue. December was downloaded 6,641 times while the January issue has been downloaded more than 12,000 times.
Source: Condé Nast

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