Cross-Media Publishing Platform Implemented at Publishers Weekly
Publishers Weekly replaced its publishing system with new technology and
services, and opted for the vjoon K4 Cross-Media Publishing Platform, the
preeminent design and editorial management solution integrating Adobe
InDesign® and InCopy®. The company also decided on vjoon® integration
partner MEI for installation. Moreover, Publishers Weekly revamped the
magazine’s production process and implemented an improved, streamlined
workflow.
Publishers Weekly, the “international news magazine of book publishing
and bookselling,” is now using vjoon K4 to produce its flagship
periodical and a supplemental newsletter, with plans to roll out
production for several other newsletters.
Publishers Weekly started reconsidering its production tools when PWxyz LLC
purchased the magazine from Reed Business International in 2010. At the
time, PWxyz was using a hand-me-down system to manage design and
editorial. The group’s creative team soon realized that any investment
in its editorial workflow would be better served by adopting a
cutting-edge system, rather than upgrading the existing tools.


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