it bases that case on a consumer survey that found as many as 76% of newspaper readers and 68% of magazine readers do not know that the cover price is a recommended retail price rather than a fixed one.

And 25% of the sample agreed that "it would be good if retailers started to offer promotions on newspapers and magazines like they do on other products sold in food and retail stores".

The research, among 1,400 "consumers", was carried out on behalf of the NFRN by HIM Research & Consulting.

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