Consumer Magazine Ad Spend to Plunge 16.2% in
Single digit drops will follow in 2010 and 2011, with 4% gains possible in 2012.525 magazines folded in 2008, followed by 87 so far in 2009, eMarketer writes.Newsstand sales are tanking, as well. 75% of magazines tracked by the Audit Bureau of Circulations saw their single-copy sales decline between June and December of last year.Meanwhile, traffic to consumer magazine websites grew in the fourth quarter of 2008, up 11.1% from the same quarter the previous year.According to the Magazine Publishers of America, 75 million monthly unique visitors logged onto consumer magazine sites during the fourth quarter, up from 67.5 million in the same period in 2007.More and related articles ...

