Townsend also specifically mentions portability and easy navigation as benefits of print. Which is interesting.

Says Townsend:

This powerful bond magazines form with consumers is forged at retail -- on newsstands, in display racks, and at the checkout counter in stores, shops and kiosks around the world. That's where consumers, more often than not, first choose our product, forming what we can only hope is a lifelong media habit.

He also emphasizes what he views as the credibility inherent in print media. Because it certainly is not the case that a print publication such as, say, Vogue, ever skews its product reviews or placements to please advertisers or anything of the sort.

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