as well as expanded e-commerce and licensing. Apart from the tech elements, the company will map out what is expected of editors and publishers. It will tell editors to help chart ways of driving new revenue, Mediaweek reports. In addition to e-commerce in general, licensing is shaping up as a potential area publishers will be expected to tap.

Conde Nast is eager to generate new revenue both from existing magazines like Wired and shopping mag Lucky, and from some of the titles it shuttered this past year, including Domino, Cookie and Gourmet.

In Gourmet’s case, the magazine could start selling some branded cooking utensils and other related products. David Carey, a Condé Nast group president, told Mediaweek, the company will try to initiate “well-thought-out partnerships” with other companies and entrepreneurs in businesses that match the mag titles. Deals will need to struck quickly, as Condé Nast hopes to start selling branded products over the course of 2010.

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