BMW launches Olympics iPad magazine

Thursday, 8 December 2011 - 10:35am

The free interactive magazine app, created by Partners Andrews Aldridge, features a range of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes.

It includes video interviews and profiles of performance-team members Rebecca Adlington, the swimmer; canoeist Tim Branbats, and wheelchair racer David Weir.

Olympic rower James Cracknell, who is the guest editor of the magazine, also features in a video, having a conversation over lunch with javelin thrower Steve Backley.

The digital magazine opens with time-lapse photography of a sunset over the Olympic Stadium.

The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months.

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