In his opening address to the Pacific Area Newspaper Publishers’ Association (PANPA) annual Future Forum Conference in Sydney today, Hartigan said the paper has just kicked off a new sales round for the app.

“We have just begun the second round of advertising which should net us even more. All this while The Australian’s content is available for free, through the iPad’s web browser,” he said.

Hartigan said the company's recent experience with the app proved people who don't pay for apps don't use them as much because they don't value them as highly. “In the app world, people value quality content, are willing to pay for it, and appreciate it more, having paid for it. This is exactly the experience we have had with our iPad app for The Australian. We rushed it out after being asked to partner Apple in the iPad's Australian launch. We had six weeks to get it up and running … And yet, sales exceeded our expectations.”

More ... http://www.adnews.com.au/news/news-ltd-ipad-app-sold-1m-of-ads-at-launch