This statement is backed up by a clear intention by responding publishers to invest in on online usability in general (60%) and more specifically in subscription integration opportunities (50%).This strategy makes perfect sense within the context of the other facts that respondents revealed to us in the Publishing Futures survey, namely that they are now spending over 30% of their marketing budgets online and that growing subscription sales are helping to ease the pain of falling retail sales and print advertising revenue. Respondents believe that investment in this area will improve conversion rates and increase the revenue streams from existing customers.  If you share this view then the Wide Area Subsforce solution will interest you…Wide Area Subsforce is a web-based software application that lets you control every element of your online subscription offer, from the landing page, through the order process, to the receipt and confirmation email. You can track and test everything – no matter how ridged your fulfilment system… Read more *Publishing Futures is a major new survey run by Wessenden Marketing and sponsored by Wide Area. It is based on a detailed survey of 187 UK publishing companies - newspapers and magazines, consumer & B2B, paid and free, across a wide range of companies from the major international groups down to small independent publishers.  View full report