says Colin McCaffrey, the product director at 2ergo, one of the industry's leading mobile app developers who made the apps for The Guardian, Fox News, Arsenal FC and others – told me in an interview. "It will switch on in a second, you'll be straight in to your content – it will be almost exactly like a magazine that you pick up from the coffee table."

iPhone developers are getting to grips with the new software developers kit that includes iPad features, and 2ergo is already working on firm iPad app projects for four clients. But there don't seem to be a significant technical upgrades from the iPhone version.

"The good thing about iPad is all the existing iPhone apps will work,"

More ... http://www.guardian.co.uk/media/pda/2010/feb/15/apple-ipad-app-2ergo