Partnership Will Extend PSA Reach and Engagement Digitally to "Screen-agers"

The Advertising Council (www.adcouncil.org),America's leading provider of public service advertisements since 1942, announced today a first-of-its-kind partnership with Zinio (www.zinio.com),the world's leader in digital-content design and distribution, and Hearst Magazines, one of the world's largest publishers of monthly magazines.  The collaboration with Zinio will enable the Ad Council to take its influence and innovation to a new level, creating a suite of digital, interactive PSAs and other products.  The offering will allow Hearst Magazines to extend their reach to digital readers with the unprecedented freedom to place PSAs without concerns of exceeding advertising allocations.

"The Ad Council has a long history of inspiring the American public and effecting positive change," said Peggy Conlon, President & CEO, Ad Council. "Partnering with Zinio helps raise awareness of our campaigns and all of the work that we do by featuring our messages in an innovative way in the digital world."

Under the terms of the exclusive partnership, Zinio will create interactive digital editions of the Ad Council's PSAs that will interweave radio and video, using its proprietary format.  As a result, the Ad Council can disseminate multi-layered public service messages that are more engaging, while enabling Zinio to utilize its technology to create digital PSA
catalogues and annual reports for the council.  All 12 of Hearst Magazines'digital publications, including Cosmopolitan, Seventeen and others, will be the first digital publications to deliver public service messaging to their readers in this groundbreaking manner.

"One of the greatest assets of digital publishing is its ability to reach the generation of 'screen-agers' -- young people who have spent their entire lives digesting information online," said Rich Maggiotto, President & CEO, Zinio. "By partnering with the Ad Council, Zinio helps play a critical role in communicating with America's youth in a language and medium that resonates best with them."

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