Take the latest Audit Bureau of Circulation's daily newspaper sales figures, and flute a dismal, if familiar, tune. Every Fleet Street daily is down year on year. (Total drop: 12.46%). Every Fleet Street Sunday is in the same boat – with a total 12.84% fall. A handful of titles – cutting cover prices – managed a small bump upwards on June's ABC's. Congratulations to the Mail, Star and Sun (breaking through 3m again). And, of course, in the higher reaches of the quality market, giving up on bulk giveaway copies, there's still a difficulty in making clear 12-month comparisons.

Now take ABC's magazine results for the first six months of 2010 and compare them with the same period last year. There's a minute overall rise in the actively purchased list of 0.3%. There are some startling, surging contenders. New! and Star from the Desmond stable up 47.5% and 41.9% respectively. No fewer than 38 titles in the top hundred boasting gains.

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