ABCs: Election campaign boosts quality dailies month on month

Friday, 14 May 2010 - 5:55pm

The general election campaign gave quality daily newspapers a mini-boost in April, according to the latest figures from the Audit Bureau of Circulation published today.

The Independent, the Guardian and the Times all posted small month-on-month circulation rises in April.

Year-on-year, however, the entire sector saw falls, with the Times, Telegraph and Guardian still suffering in comparison to figures for April 2009, which included large numbers of now-discarded bulks. The Guardian has also cut its overseas distribution by 16,000 copies since April last year.

The Independent relaunched on 20 April under its new owner Alexander Lebedev and undertook a major sampling exercise, giving away 300,000 copies of a cutdown version of the paper each day, to the eve of the election.

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