As the iPad continues to rapidly attract new customers every day with its top-notch capabilities, publishers are equally as eager to join the party and create an additional revenue stream for their brands. Apple announced last month that it had sold 2 million iPads in less than 60 days and Wired editor David Rowan tweeted earlier this month that the Condé Nast title's iPad app had been downloaded 62,431 times.

ABC addressed the new phenomenon during its March 2010 meeting where its board agreed that a replica digital edition must include a print edition's full editorial content and advertising, but no longer needs to be presented in a layout identical to the print version.

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