The fallout from the sale on Friday of Ziff Davis Enterprise to online marketing and lead-gen company QuinStreet is beginning to take shape, and apparently it's severe. Sources with direct knowledge of the transaction told Folio: Monday that as many as 30 people were let go immediately on Friday and that in the coming weeks, a total of 100 ZDE employees will be cut from a workforce of 120 people.

The larger group will help transition the ZDE assets and ongoing business operations to QuinStreet, and then depart.

QuinStreet has declined to comment on specific aspects of the deal. "We are very excited about Ziff Davis Enterprise and the addition of great brands and editorial talent to our b-to-b efforts.

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