Software

18th October 2015

How The Atlantic gets people to spend more than 4 minutes on its native ads

The Atlantic’s native ads outperform BuzzFeed and Mashable in terms of the time readers spend on them (Digiday)
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24th September 2015

Facebook rolls out 360-degree videos

The social network showed off panoramic videos from Star Wars, Vice, NBC’s Saturday Night Live, LeBron James and GoPro (Digiday)
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24th September 2015

Instagram’s user base reaches 400m

Image sharing platform Instagram is projected to raise $600m in global advertising revenues this year on the back of a rapidly expanding user base (The Drum)
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14th September 2015

New Eating Smart app for woman&home built by Rhapsody

Rhapsody, the UK’s leading cross-media production agency, has produced a new Eating Smart app for woman&home, the UK's largest lifestyle magazine
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7th September 2015

WhatsApp outrunning Facebook's Messenger

WhatsApp founder and chief executive Jan Koum revealed that messaging app now has now has over 900 million monthly active users (The Drum)
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4th September 2015

Snapchat now drawing 4 billion video views per day

Snapchat is one of the top three social networks used by teens, falling only behind Facebook and Instagram (IBT)
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3rd September 2015

Facebook tests pop-out video that follows you along the newsfeed

Facebook rolled out the pop-out video feature to a select number of users on the app to encourage (or enforce) video engagement rates (The Drum)
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1st September 2015

Investors Chronicle launches on iOS & Android using Pugpig

Prior to the new Pugpig-powered app, Investors Chronicle was available for digital users only in PDF format
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1st September 2015

Why Time Out isn’t scared to share data with Facebook (it’s all about audience profiling)

For Time Out the social network is a chance to better understand the value of data (The Drum)
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24th August 2015

Facebook is slowly allowing brands to use GIFs in posts

Wendy’s and Coca-Cola-owned soda company Kuat is the first to try out the dizzying new post formats (Digiday)
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