Barcodes
29th March 2012
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First Ever NFC Enabled Magazine Advertisement in Wired Magazine
Users with NFC enabled phones can place their device on the ad which will launch a mobile website (2D Code)
2nd February 2012
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Top 100 magazines increased QR code use by 617 percent in 2011
According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent (QRcodepress)
12th January 2012
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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans
This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers
8th December 2011
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QR Codes Getting More Use in Magazines
Effectiveness remains a question, though (AdWeek)