Subscriptions

20th June 2016

Why the largest newspaper group in Brazil uses Facebook as a subscription funnel

Grupo RBS' VP explains why the publication steers clear of native social content and Facebook Instant Articles (Journalism.co.uk)
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13th June 2016

Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research company (Guardian)
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7th June 2016

New York Times exploring ad-free digital subscription

The New York Times is "exploring the possibility" of selling a "higher-tier," ad-free digital subscription package (AdAge)
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4th April 2016

Key insights into US newspaper subscription models

New analysis from the States reveals the extent to which digital subscriptions remain at the heart of many news media business strategies (Media Briefing)
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15th March 2016

The Economist’s experiential campaign awarded Best Brand Strategy

The experiential campaign by Sense has generated more than 15,000 subscriptions for the renowned business title
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16th February 2016

The Economist to launch bi-monthly lifestyle title

The Economist is launching a bi-monthly lifestyle magazine called 1843 aimed at readers relaxing at the weekend or whilst on holiday (Media Week)
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31st January 2016

The Wall Street Journal tests closing the Google paywall loophole

The Wall Street Journal has long had a strict paywall — unless you simply copy and paste the headline into Google (Digiday)
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27th January 2016

Apple to offer subscription content through its News app

Move will differentiate the app, which Apple says has 40 million readers, from competitors as publishers seek more data over who is reading content (Guardian)
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25th January 2016

Time Inc. UK’s Kevin Lamb Joins Air Business

Time Inc. UK entrusts their total postal distribution to Air Business Group as Kevin Lamb joins the international distribution & subs mgt company
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7th January 2016

How Business.com increased subscriptions 65%

While the fundamentals of audience development haven’t changed, the technologies and some of the techniques certainly have (Pub Exec)
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