Subscriptions

19th August 2016

The Wall Street Journal changes its paywall

Just like the UK's Times, The Wall Street Journal is softening its paywall to encourage link-sharing and guest visits
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16th August 2016

'Subscription economy' moving from magazines to brands

The subscription economy is now being embraced by brands as they attempt to shift consumers from single purchases to a recurring revenue model
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9th August 2016

Paywall lessons from the Times

A key lesson is to make sure you don’t cannibalise your print sales by making your digital offering too cheap
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20th June 2016

Why the largest newspaper group in Brazil uses Facebook as a subscription funnel

Grupo RBS' VP explains why the publication steers clear of native social content and Facebook Instant Articles (Journalism.co.uk)
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13th June 2016

Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research company (Guardian)
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7th June 2016

New York Times exploring ad-free digital subscription

The New York Times is "exploring the possibility" of selling a "higher-tier," ad-free digital subscription package (AdAge)
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4th April 2016

Key insights into US newspaper subscription models

New analysis from the States reveals the extent to which digital subscriptions remain at the heart of many news media business strategies (Media Briefing)
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15th March 2016

The Economist’s experiential campaign awarded Best Brand Strategy

The experiential campaign by Sense has generated more than 15,000 subscriptions for the renowned business title
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16th February 2016

The Economist to launch bi-monthly lifestyle title

The Economist is launching a bi-monthly lifestyle magazine called 1843 aimed at readers relaxing at the weekend or whilst on holiday (Media Week)
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31st January 2016

The Wall Street Journal tests closing the Google paywall loophole

The Wall Street Journal has long had a strict paywall — unless you simply copy and paste the headline into Google (Digiday)
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