Social Media

19th August 2016

The Wall Street Journal changes its paywall

Just like the UK's Times, The Wall Street Journal is softening its paywall to encourage link-sharing and guest visits
Read more...

15th August 2016

How Facebook’s attack on ad blockers screws publishers

The publisher-Facebook relationship that once seemed so mutually beneficial has become “complicated"
Read more...

11th August 2016

Facebook will start bypassing adblockers on desktops

Facebook is starting to bypass adblockers on its desktop website, a move cited as 'significant'
Read more...

10th August 2016

Facebook is cracking down on clickbait – you’ll never guess what happens next?

There is clear tension between Facebook's business model and organisational purpose (Op-ed from Matthew Knight, Carat UK)
Read more...

10th August 2016

Facebook's dominance in journalism could be bad news for us all

The move from social sharing to social distribution tethers readers to gated, algorithmically defined content that chimes with their own world view
Read more...

9th August 2016

How publishers are using Instagram Stories

Not long after Instagram debuted Stories, publishers have pounced on the opportunity to show off some more off-beat storytelling
Read more...

8th August 2016

Facebook steps up its campaign against clickbait

Stepping up its battle against much-reviled ‘clickbait’ headlines in its newsfeed, Facebook has instituted an algorithm that weeds out the worst
Read more...

5th August 2016

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service
Read more...

29th July 2016

Advice on Facebook Messenger bots from The Wall Street Journal

The people behind the WSJ Messenger bot share how other outlets can create bots to communicate with audiences 'in an authentic way'
Read more...

28th July 2016

Social now a quarter of digital ad spend

The report also finds the vast majority of social media spending by brands is not focused on “performance” but on building “brand awareness"
Read more...

Pages