Social Media
8th December 2011
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Social SnapTags Attract Over 50,000 Social Media Followers for Glamour Magazine Advertisers
Social media is becoming increasingly important in mobile marketing efforts (Point of Sale News)
8th December 2011
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What a Facebook IPO Could Mean For Publishers
Influences from shareholders could help the company triumph, or falter. (Folio)
3rd November 2011
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Big Brands Like Facebook, But They Don't Like to Pay
The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity (WSJ)
13th October 2011
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IDG Launches Social Media Marketing Service in CommunityWorks
Program will develop communities and “social media evangelism.” (Folio)
10th October 2011
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The Guardian is opening up its newslists so you can help us make news
Get in touch with reporters and editors via Twitter and have your say during our open newsdesk trial (Guardian)
6th October 2011
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Web overtakes TV as most popular UK ad medium - IAB
Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011 (MoneyControl)
28th September 2011
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Editors Share Twitter Best Practices
From TIME to Solar Industry Magazine, how select magazines are engaging readers (Folio)
22nd September 2011
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Twitter Rolling Out Analytics Tool
Ability to track traffic, tweet data available now to select partners (Folio)
4th August 2011
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Facebook acquires ebook design firm, but should publishers worry?
Red alert for publishers: Facebook has just acquired Push Pop Press, an ebook publisher and app maker (Guardian)
21st July 2011
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Cost of Facebook advertising rises 74%
As brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network (Marketing Week)
