Social Media

28th July 2016

Social now a quarter of digital ad spend

The report also finds the vast majority of social media spending by brands is not focused on “performance” but on building “brand awareness"
Read more...

13th July 2016

How 3 publishers plan to use Snapchat Memories

The feature, which Snapchat unveiled on Wednesday, lets users upload, save, and repurpose photos and videos
Read more...

12th July 2016

More data shows publishers' Facebook audiences plunging

Publishers who were pinning their hopes for audience growth on Facebook should be very, very worried, judging by new data
Read more...

11th July 2016

Lessons from Facebook Live experiments at IBT

Facebook Live has enabled reporters at IBTimes UK to learn new skills and establish a closer connection with the audience
Read more...

7th July 2016

How to make the marriage between publishers and Facebook work

Facebook has grown increasingly dependent on the content produced by newsrooms to keep its readers so heavily engaged with its products
Read more...

7th July 2016

Guardian: Social media companies have become overwhelmingly powerful

Guardian News and Media’s editor-in-chief Katharine Viner’s prognosis of news publishing in an algorithm- and platform-dominated world is bleak
Read more...

5th July 2016

Here’s why Facebook’s latest update has publishers fretting

Last week, Facebook announced a change in its News Feed algorithm that will cause content shared by friends to be favored over that of publishers
Read more...

4th July 2016

Echobox lets publishers intelligently share content to Twitter and Facebook

Echobox, which has developed tech to help publishers share content on social media in a more intelligent way, has closed $3.4 million in funding
Read more...

30th June 2016

Facebook to prioritise posts from friends rather than brands

Changes to posts from Facebook groups or the pages of brands likely to affect traffic to publishers
Read more...

29th June 2016

Why publishers' Facebook engagement metrics are all over the map

It’s getting harder to tell what engagement really means: measurement is all over the map because analytics firms used by publishers vary in their approach
Read more...

Pages