Online Revenue

3rd August 2016

Online marketplace or your own online store? The answer could surprise

Should you launch and manage your own online store or simply sell on established marketplaces such as the Apple Store?
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1st August 2016

LaterPay offers micropayments with a twist

LaterPay offers a small twist: Readers only actually pay once they hit a total of 5 euros
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14th July 2016

How e-commerce is providing revenue for specialist magazines

In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of revenue
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12th July 2016

The shop-centred publishing house

German publishing house Ebner Verlag considers itself to be a shop-centered publisher. The strategy is surprisingly effective (FIPP)
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6th July 2016

Review of AppNexus’ Publisher Summit

The AppNexus’ Event Series examined the future of publishing and the role ad tech can play in helping publishers monetise inventory more effectively
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5th July 2016

Time Inc. plans to move more into the digital sphere

The publisher plans to restructure to generate more revenue from non-print sources including videos, live events, advertising and social content
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29th June 2016

The FT's warning to rivals: 'Play a game of scale and you'll lose'

According to the FT, news organisations chasing raw audience scale as a means to advertising income are on a perilous path
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28th June 2016

If magazine brands are so valuable, why are there so many non-branded offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases
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23rd June 2016

The Washington Post is testing out a few new hurdles for non-paying online readers

The Post is now asking readers to submit their email in order to read stories without paying
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10th June 2016

Moving beyond viewability to find the right blend of brand metrics

Viewable impressions (VCPM) is the new currency for digital media trading but this restricted focus may come at the expense of other useful metrics (Opinion)
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