Online Revenue

14th July 2016

How e-commerce is providing revenue for specialist magazines

In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of revenue
Read more...

12th July 2016

The shop-centred publishing house

German publishing house Ebner Verlag considers itself to be a shop-centered publisher. The strategy is surprisingly effective (FIPP)
Read more...

6th July 2016

Review of AppNexus’ Publisher Summit

The AppNexus’ Event Series examined the future of publishing and the role ad tech can play in helping publishers monetise inventory more effectively
Read more...

5th July 2016

Time Inc. plans to move more into the digital sphere

The publisher plans to restructure to generate more revenue from non-print sources including videos, live events, advertising and social content
Read more...

29th June 2016

The FT's warning to rivals: 'Play a game of scale and you'll lose'

According to the FT, news organisations chasing raw audience scale as a means to advertising income are on a perilous path
Read more...

28th June 2016

If magazine brands are so valuable, why are there so many non-branded offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases
Read more...

23rd June 2016

The Washington Post is testing out a few new hurdles for non-paying online readers

The Post is now asking readers to submit their email in order to read stories without paying
Read more...

10th June 2016

Moving beyond viewability to find the right blend of brand metrics

Viewable impressions (VCPM) is the new currency for digital media trading but this restricted focus may come at the expense of other useful metrics (Opinion)
Read more...

9th June 2016

Beyond server-to-server – the parallel auction handler

Andy Mitchell, CRO at Switch Concepts, believes publishers need far more than just header bidders & third-party server-to-server solutions (Opinion)
Read more...

7th June 2016

City AM takes a revolutionary step by opening website to advertisers

London’s free business newspaper will allow brands and freelance writers to create content without any editorial involvement (Guardian)
Read more...

Pages