Online Marketing

29th August 2016

As WhatsApp starts sharing data with Facebook, some brands see dollar signs

The company will soon begin sharing some of its users’ information, such as phone numbers, with Facebook (Digiday)
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28th January 2016

The Economist: finding new readers with programmatic display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. No longer...... (Econsultancy)
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13th April 2015

Publishers' newest platform darling: Kik

New messaging service allows users to opt in to conversations with brands and publishers (Digiday)
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8th April 2015

When should you launch your iOS app?

Timing is everything, according to app marketing and optimization firm Sensor Tower (ReadWrite)
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18th February 2014

Society of Young Publishers launch mentoring scheme

The Society of Young Publishers are to launch a mentoring scheme to help aspiring publishers (The Bookseller)
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14th February 2014

GNM launch branded content platform, Guardian Labs

GNM have officially launched new branded content platform, Guardian Labs. (The Guardian)
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10th January 2014

Longform is trendy, but publishers still chasing fast clicks

Digital publishers still show that they want to do longform investigative journalism, but the majority still earn money through fast clicks.
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5th January 2012

Trinity Mirror buys email and mobile firm Communicator Corp for £8m

Publisher's acquisition is part of strategy to build digital marketing services business (Guardian)
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6th December 2010

Online Ad Spend Continues Double-Digit Growth

Large brand marketers and SMBs are major contributors to ongoing increases (Source: eMarketer.com)
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26th October 2010

Condé Nast plans to use Adobe's tablet publishing tool

Existing apps to be reworked using Adobe software (Source: Electronista)
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