Online

2nd August 2016

Publishers outperform non-publishers on every measure of ad effectiveness

Digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift than ads on non-publisher sites
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2nd August 2016

Only 9% of digital ads are viewed for more than a second

New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or outdoor
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26th July 2016

Verizon acquires Yahoo in $4.8 billion deal

As part of the acquisition, Yahoo will be integrated with AOL
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11th July 2016

Marie Claire and Ocado launch new beauty retail venture

With a substantial standalone e-commerce website and large flagship West End store, the scale of the venture has surprised many industry observers
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8th July 2016

Economist profits up as paid subscriptions offset 18% print ad fall

The strategy of pushing readers to premium packages of print and digital content pays off for magazine, which this year severed links with Pearson
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30th June 2016

Teen magazines aren’t dead

Many teen magazines have proven adept at following their target audience online. It’s the brands, not the magazines themselves, that will stay alive.
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23rd June 2016

Sugarscape editor Lizzie Cox on why plugging in is the only way brands can reach Generation Z

Whether they pin it, tweet or post it, brands must ensure their content is accessible on social media if they are to capture this audience’s attention (Opinion)
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21st June 2016

Seven ways tech is changing journalism and news consumption

Digital technology has dramatically changed the way we consume - and create - news and information. This pace shows no sign of abating (Huffington Post)
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17th June 2016

GQ Dads launches on GQ.co.uk

The section, designed for the 20% of GQ readers with children, will be an editorial destination for new dads and fashion-conscious fathers
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13th June 2016

The changing face of publishing as we have known it

With a sizeable & loyal following, publishers can monetise their content by charging membership fees & using advertising without losing consumer ratings (Op-ed)
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