Advertising

28th July 2016

Striking the balance between innovation and performance

When creating their digital advertising strategies, today’s publishers find themselves in something of a catch-22 situation (Opinion, Sublime Skinz)
Read more...

28th July 2016

Social now a quarter of digital ad spend

The report also finds the vast majority of social media spending by brands is not focused on “performance” but on building “brand awareness"
Read more...

27th July 2016

How sponsored content is becoming king in a Facebook world

With less ability to charge for distribution, on their own channels or others, publishers may be left to compete with creative agencies on their turf
Read more...

21st July 2016

Daily Mail ad revenue shows signs of recovery in Q2

Slowing of print advertising decline – with significant improvement since Brexit vote – prompts hopes that downturn is ending
Read more...

21st July 2016

How the FT plans to turn its content studio into a full-service agency

The Financial Times has big plans for expanding its content studio into a full-service agency
Read more...

20th July 2016

Why native advertising is a good fit for Time Inc.

Time Inc. is doubling-down on native advertising as it seeks to sustain its recent upturn in revenue amid a reorganization of top management
Read more...

19th July 2016

How does page load time impact engagement?

The innumerable platforms and networks — all with their proprietary tags and trackers — has a profound effect on page loading speeds
Read more...

18th July 2016

Programmatic blamed as ad viewability levels crash

Online ad viewability levels in the UK crashed dramatically from 54% to 47% in the second quarter of 2016
Read more...

15th July 2016

AI does not signal the end of creativity, but a new beginning

Jamie Evans-Parker, CEO of wayve talks about his vision of a future where AI and ad tech join forces
Read more...

13th July 2016

Why Time Inc. UK bought a digital agency

The lines between publishers and agencies continue to blur. Cue Time Inc. UK‘s buyout of digital creative agency Collective.
Read more...

Pages