Advertising

25th August 2016

September issue ads by the numbers

As readership declines and online content and apps jockey for attention alongside print, advertisers are being forced to adapt (Gloss)
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24th August 2016

How digital messaging can help publishers earn better advertising outcomes

A strategic, multichannel approach to digital messaging can help publishers boost native advertising outcomes and associated ad rates (Op-Ed)
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23rd August 2016

The Guardian starts selling time-based ad campaigns

The Guardian is running its first digital ad campaign based on the amount of time people see the ads
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23rd August 2016

How Trinity Mirror raised its programmatic ad yields by 40%

Trinity Mirror is among the more prolific programmatic traders with £30 million of its digital ad revenue made that way
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17th August 2016

Why publishers struggle to renew native advertising

Sponsored content was supposed to be publishers’ ticket to digital sustainability - yet many are having a hard time getting advertisers to return
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16th August 2016

AOP and The Media Trust launch ad quality & malware prevention co-op

The partnership with AOP will help support publishers in gaining control over ads served on their sites, mitigate ad fraud and improve overall reader experience
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15th August 2016

How Facebook’s attack on ad blockers screws publishers

The publisher-Facebook relationship that once seemed so mutually beneficial has become “complicated"
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11th August 2016

Facebook will start bypassing adblockers on desktops

Facebook is starting to bypass adblockers on its desktop website, a move cited as 'significant'
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2nd August 2016

Only 9% of digital ads are viewed for more than a second

New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or outdoor
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28th July 2016

Striking the balance between innovation and performance

When creating their digital advertising strategies, today’s publishers find themselves in something of a catch-22 situation (Opinion, Sublime Skinz)
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