Advertising
2nd February 2012
Read more...
Top 100 magazines increased QR code use by 617 percent in 2011
According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent (QRcodepress)
21st December 2011
Read more...
Free newspapers suffer from sharp advertising fall
The latest Advertising Association (AA) adspend figures - for the third quarter of 2011 - illustrate the commercial reasons for closures. (Guardian)
15th December 2011
Read more...
What a Hotlink Costs Advertisers in Magazine iPad Editions
Conde Nast Charges $5,000 to Activate Each Web Address From Print Ads (Ad Age)
8th December 2011
Read more...
QR Codes Getting More Use in Magazines
Effectiveness remains a question, though (AdWeek)
8th December 2011
Read more...
Condé Nast Partners with AdMeld in Private Digital Ad Exchange
In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele (Folio)
7th December 2011
Read more...
US newspaper ad revenues for print fall further
US newspaper publishers' hopes that advertising revenues might be about to stabilise have been dashed (Guardian)
24th November 2011
Read more...
Sainsbury’s sees magazine advertising up by 70%
The December issue of Sainsbury’s Magazine has seen an increase of 70 per cent for its advertising (ukjournalism.co.uk)
23rd November 2011
Read more...
DMGT profits fall as regional ads slump
Daily Mail publisher's full-year results hit by 37% drop in profits at regional newspaper business Northcliffe Media (Guardian)
16th November 2011
Read more...
Conde Nast Partners with AdMeld in Private Digital Ad Exchange (US)
eBay and Macy’s among participating clients (Folio)
3rd November 2011
Read more...
Big Brands Like Facebook, But They Don't Like to Pay
The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity (WSJ)
